
Branding Services
So you're looking to tell your business’ story through images that grab attention and demand another click and have a custom library of images catered to your brand for use across your website, social media, newsletters, or print products.
I'm Jeff Borchert, and as a commercial photographer my focus is on business to business creative work.
I love creating awesome photos, helping people get shots that we’re proud of, and that reflect the heart of their business.
Whether you need branding images to up the game on your Instagram feed, a shoot for an advertising campaign, headshots for your team, or something else, I'd love to hear from you and chat about how we can achieve something amazing together.










What if I’m not photogenic and have no idea how to pose?
Don’t worry, that part is my job! I have been directing and posing people for over 15 years and I’ll tell you where to put your hands, point your toes and tilt your head. We take enough time to get you comfortable and most people are enjoying the process by the end. I also shoot tethered, meaning I have a laptop connected to my camera, so you can review photos right after we shoot. You get to review your photos before you leave and if you see a pose you like but didn’t like your expression or smile and want to reshoot it a few times to nail it, we will. Everyone walks away from a shoot knowing that they are photos in there that they like.
What should I wear?
Avoid busy patterns or bright and vibrant colours. Stick to solid shades or deep colour tones instead. You don’t want clothes to distract viewers. Choose clothing that fits well and that you’ve worn before. Make sure the clothing is clean and neatly pressed (wrinkles show up more than you expect under studio lights). Finally, run a lint roller over your clothing so your pet doesn’t unintentionally end up in your headshot. Oh, and if you’re unsure, you can bring a couple of options to the shoot and we can make a final decision at that time.
What backgrounds can I shoot on?
Most people opt for white or grey. If you want something else I have a variety of backdrops in other colours as well. If there's a specific colour you want, ask me and it can probably happen. The other option is an environmental background - that could be a shoot in your office space, or outdoors (weather permitting). After booking we can chat about when and where you'd like to shoot.
How quickly can I get my photos?
You’ll receive your preview gallery within 24 hours of your shoot. From there the timeline is in your hands. You can take as much time as you like making your selections (though if it’s been a couple weeks I might gently remind you). Once you choose your final photos, and let me know, it’s usually about three business days to have your final images delivered.
How many photos do I get?
It depends on the package you choose. Headshot package have two to five professionally retouched photos included (depending on the package) and there always the option to buy additional edits.
Do you offer RAW photos?
A RAW photo or file isn’t what many think. A RAW file is not like jpeg or other standard photo file, it’s pure data from the camera and can’t be opened or used without specific software. Most people are actually asking for an unfinished or non-retouched image. I don’t offer these either, as skin shine, stray hairs, lint, etc., while common issues, have no place in a headshot and reflect poorly on all of us. Un-edited photos are like an unbaked pizza. It’s got potential, but it’s not ready for consumption. Every photographer’s process is unique to them, and the post-production is just as important as lighting my subjects with care and making them as real and comfortable in front of the camera as possible.
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